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Minimalist

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Founded in 2020 with the belief that the beauty industry requires a revolution with respect to TRANSPARENCY. There is a lot of inaccurate advice and incorrect claims being made by beauty brands which result in fear-mongering, misconceptions, and eventually consumers making wrong decisions.

For example, the blind march toward beauty products with ‘Natural’ claims is really concerning. There is a misconception that 100% natural is safe and effective and anything that sounds like a chemical is unsafe. This is completely wrong.

“Everything is a chemical – water is a chemical – therefore, chemical-free products don’t exist.”

We wanted to address this issue of lack of transparency through a range of products that are straightforward, honest, and do what they claim to do. No unnecessary marketing fluff. And this is how Minimalist was born.

Only Authentic Products

Original products from reputable manufacturers only, ISO 9001:2008 Certified.

100% Authentic Product Guarantee. All our products are 100% authentic quality goods and are sourced directly from the official manufacturers.

Get 10% OFF your next order

We Are Ready To Help

If you can’t find the product in our store you are always welcome to contact us. We will definitely offer a relevant substitute.